Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Dude, Where’s My Ad?!

by on February 24, 2016 · Paid AdvertisingPay-Per-Click (PPC)

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue

Session Takeaways from SMX Advanced – Be Exclusive: Put a Velvet Rope on Your Remarketing and Get Next Level Results

by on June 10, 2015 · AdwordsconferencesPaid AdvertisingPay-Per-Click (PPC)

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

Expert Interview Series: Todd Mintz of 3Q Digital

by on September 23, 2013 · Expert Interview SeriesPay-Per-Click (PPC)

What inspires the leaders and experts in our search engine marketing industry and community? In our new “Interviews with Experts” blog series, Formic has chosen to feature fellow experts in ... » Continue

Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords

by on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

Start The Year With A Clean PPC Account

by on February 5, 2013 · AdwordsgooglePay-Per-Click (PPC)ppc

It’s still the first quarter of the year so you have time to start off the year with a freshly optimized account, really, there’s time.? ?You can look at cleaning ... » Continue

Google Grant Increased Max CPC to $2.00

by on February 4, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue

Cyber Monday 2012 Wrap up

by on November 30, 2012 · b2cEconomyPay-Per-Click (PPC)

Wow, what a busy Cyber Monday we had this year. There’s proof popping up everywhere that this was the biggest Cyber Monday yet! According to comscore, internet sales in the ... » Continue

Don’t let Automated Bidding Become Your Replacement Referees

by on October 4, 2012 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)ppc

September 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue