Customer Reviews: a Digital Marketing Goldmine

by on April 19, 2019 · online reputationReputation

First and foremost, you ought to be encouraging user reviews across Google, social media, and your website. They can be one of the best sources for long-tail keywords and because ... » Continue

4 Ways to Optimize Your Personal, Online Brand

by on March 2, 2017 · Online Brand Managementonline reputationOnline Reputation Management

We talk so much about the presence of a company online from a paid, organic, and social perspective, but what about YOU? I think it’s often easy to forget that ... » Continue

Politics in Marketing

by on February 9, 2017 · account managementDigital Marketingonline reputation

“I just want to get on Facebook and see pictures of what my friends ate and cute animal videos.” Since Trump was elected to take the highest office in the country, ... » Continue

Repurposing Content On Slim Budget

by on December 6, 2013 · B2B Internet Marketingb2cCheat SheetsEmarketingFacebookIntegrated MarketingLink Building and Baitinglink developmentLink Development StrategiesOnline Brand Managementonline reputationOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

12 Career Tips for Growth-Minded Individuals

by on December 3, 2013 · Businessonline reputation

I was recently asked to speak in front of a business class at Lakeridge High School outside Portland about building a career in digital marketing. I’ve given this presentation many ... » Continue

Learnings from Rep. Weiner’s…Scandal

by on June 3, 2011 · online reputationOnline Reputation ManagementSocial Media

If you’ve tuned into any of the major cable news channels, or The Daily Show this week – you’ve?undoubtedly?heard the story about Rep. Anthony Weiner’s?allegedly hacked twitter account and the ... » Continue