What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Anvil Employee Profile: Jared Carpenter

by on July 23, 2020 · AdvertisingAgency LifeCompany CulturePaid Media

Meet Jared! He’s our newest SEM Coordinator, with a background in Social Media and Search Engine Marketing. He specializes in increasing traffic and leads through paid social ads and loves ... » Continue

Urban League of Portland earns Anvil Media Charity of Choice Award for Q3 2020

by on July 10, 2020 · AdvertisingAgency LifeCharity of ChoiceCompany Culture

Anvil is passionate about giving back to the Portland community through our Charity of Choice program. Each quarter, we choose which local non-profit will receive pro-bono marketing services from us, ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

How to Express Brand Empathy in Digital Marketing

by on May 6, 2020 · AdvertisingAgency LifeBrand ImageDigital MarketingOnline Reputation Management

During this time of isolation, businesses, as much as individuals, are looking to connect. One essential element to building connection is practicing empathy. Businesses and brands alike can benefit from ... » Continue

Get More Revenue from Email Marketing During COVID-19

by on April 23, 2020 · AdvertisingEmail MarketingEmarketingInternet Marketing StrategyMarketing

As marketing departments are decimated with layoffs, now is the time to utilize your most effective and revenue generating marketing channels. Although the death of email has been proclaimed for ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Anvil Employee Profile: Daniel

by on March 25, 2020 · AdvertisingAgency LifeCompany CultureDigital MarketingSearch Engine Optimization

Meet Dan. Daniel is our SEO specialist and all-around rockstar. As a professional internet hustler, Daniel has been responsible for acquiring large networks of websites, visualizing big data, and developing ... » Continue

Anvil Employee Profile: Kari Schroeder

by on March 10, 2020 · AdvertisingAgency LifeCompany CulturePaid AdvertisingPaid MediaPay-Per-Click (PPC)

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue